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For Your Small Business August 25, 2023

3 Digital Marketing Strategies to Grow Your Small Business

With limited resources and human resources, most small businesses struggle to gain visibility and compete against large corporations with big marketing budgets.

But implementing the right digital marketing strategies levels the playing field and can mean the difference between stagnation and growth for your small business. With consumers constantly connected, you need digital marketing strategies that cut through the noise and attract more qualified traffic, leads, and sales. This article will reveal essential digital tactics like social media marketing to grow your small business without breaking the bank.

Strategy 1: Search Engine Optimization

One of the best ways to get your small business found online is through search engine optimization (SEO). This means improving your website and content to rank higher in search engines like Google.

Why SEO Matters

SEO is vital for small businesses because it can help you attract more organic traffic, which is the traffic that comes from search engines without paying for ads. About 90% of website traffic comes from search engines. So if you want people to find your business on Google, SEO is essential. The higher you rank for keywords related to your products or services, the more visibility you'll get.

Moreover, people tend to trust the websites that appear on the first page of the search results more than those on the lower pages. Here are some SEO Tactics to try:

  • Optimize pages for target keywords: Research keywords customers search for and incorporate them strategically into your pages, like on your homepage and product/service pages.
  • Create engaging content: Blog posts, videos, and visuals help search engines understand your business. And they give you more pages to optimize! Share your expertise on your website.
  • Get backlinks: Earn links from high-quality sites. Contact partners and influencers to see if they will link back to your content.
  • Improve site speed: Fast load times improve search rankings. Use lightweight images, compress files, and optimize code.

However, implementing these SEO best practices takes technical expertise and time. If you don't have the bandwidth to handle SEO in-house, consider hiring an experienced digital agency. An SEO agency can help you can fuel your small business growth through enhanced search engine visibility.

Strategy 2: Content Marketing

Content marketing involves creating relevant content to attract and engage your ideal customers. This content can take many forms, like blog posts, videos, etc.

Content helps you connect with potential customers and establish your business as an authority. Instead of constantly pushing sales messages, share helpful information about your products or services.

Content Tips for Small Businesses

Here are some digital content strategies you can implement:

  1. Blog regularly: Post at least 2X per month to stay top of mind. Share your expertise, promote new offers, or announce company news.
  2. Optimize with SEO: Use keywords in titles and content to drive organic traffic. Promote blogs on social media.
  3. Add visuals: Break up text with relevant photos, charts, or videos. Canva is a free, user-friendly design tool.
  4. Distribute on social: Share blog headlines and summaries natively on social media. Add blog links to your Facebook and LinkedIn profiles.
  5. Repurpose content: Turn a blog post into a video or infographic. Offer as a lead magnet in exchange for emails.

Sharing valuable expertise and content consistently helps small businesses build trust and credibility with potential customers.

Strategy 3: Social Media Marketing

With billions of active users, social media platforms like Facebook, Instagram, and LinkedIn are essential for reaching and engaging your target audience. Consumers who have had an excellent social media service experience with a a small business are more likely to recommend that business to others. An active social presence provides touchpoints to connect with current and potential customers. Here are some social tactics you can explore as a small business:

  • Be consistent: Post your content regularly and engage with your audience.
  • Use visuals: Images, videos, and graphics drive more social engagement than plain text.
  • Promote offers: Share special deals, sales, and promotions on social media to drive traffic.
  • Advertise: Use paid social ads to get content in front of relevant audiences beyond your existing followers. Start small.
  • Track performance: Use free social media analytics to see what content resonates and drives clicks. Refine based on insights.

Social media marketing can help you connect with your potential and existing customers, communicate your brand message and values, and influence their purchase decisions. Leverage organic content and paid advertising to expand your reach and visibility with relevant audiences.

Conclusion

Amid the crowded digital landscape, implementing the right digital marketing mix is vital for small businesses to break through the noise and drive growth. By leveraging essential strategies like SEO, content creation, social media engagement, email marketing, and paid ads, entrepreneurs can expand their reach online, boost visibility, and convert high-value audiences into loyal customers.

For more insights to manage your business started, get connected with an Old National Small Business Banker today! 

This article was from Business Matters and was legally licensed through the DiveMarketplace by Industry Dive. Please direct all licensing questions to legal@industrydive.com.

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