First Midwest BankFirst Midwest Bank logoArrow DownIcon of an arrow pointing downwardsArrow LeftIcon of an arrow pointing to the leftArrow RightIcon of an arrow pointing to the rightArrow UpIcon of an arrow pointing upwardsBank IconIcon of a bank buildingCheck IconIcon of a bank checkCheckmark IconIcon of a checkmarkCredit-Card IconIcon of a credit-cardFunds IconIcon of hands holding a bag of moneyAlert IconIcon of an exclaimation markIdea IconIcon of a bright light bulbKey IconIcon of a keyLock IconIcon of a padlockMail IconIcon of an envelopeMobile Banking IconIcon of a mobile phone with a dollar sign in a speech bubbleMoney in Home IconIcon of a dollar sign inside of a housePhone IconIcon of a phone handsetPlanning IconIcon of a compassReload IconIcon of two arrows pointing head to tail in a circleSearch IconIcon of a magnifying glassFacebook IconIcon of the Facebook logoLinkedIn IconIcon of the LinkedIn LogoXX Symbol, typically used to close a menu
FDIC-Insured - Backed by the full faith and credit of the U.S. Government
Designers drawing website ux app development.
Get Insights

Get monthly ideas delivered right to your inbox.

Subscribe for Insights

For Your Small Business September 10, 2019

Growing traffic through social media marketing for small business owners

If you are a small business owner, you always look for new ways to attract more business.

One of the most effective and proven ways to grow your customer base and your reach is through social media. It provides ways to engage with existing customers and to create meaningful conversations with the new ones.

This is how social media usage and SEO services can benefit small businesses today:

Budget-friendly advertising

Even though there are several channels for paid advertising, social media usage is free. You can easily advertise your products and services within the radius you intend to.

In other words, this is a form of free advertising. They do not have the burden of launching expensive marketing campaigns but have to focus their attention within the local community. Features like stories, photos, videos, and their description contribute to creating a good understanding and promotion for your products.

Further, your customers can act as your ambassadors. Since small businesses know their customers personally, it becomes easier for them to share their experience on social media platforms.

Small businesses focus on communities and individuals

Apart from the huge differences between big and small businesses in factors like employee count and revenue, there are other factors like customer engagement.

Small businesses are more involved with smaller communities and individuals. This means that they can easily mingle with their customers and their community through social media.

Further, there are several features in social media, which allows you to create engaging conversations about new products and services. If the businesses can respond to the queries, reviews, and feedback, this will be a bonus for the business.

Personalized attention

Small businesses can give more priority to personalization.

Since the number of customers involved is limited, it is possible to provide a personalized experience for every customer. Survey shows that more customers are interested in small businesses if they receive a customized experience.

Social media can aid this by forming an effective medium through which conversations can be conducted. Survey shows that more customers are interested in small businesses if they receive a personalized experience.

Combined social media marketing campaigns

Many small businesses can join hands and target customers through different strategies. For instance, you can use one platform to mention that you would get offers for buying from another entity.

The reverse can also be worked out. This way, your business can reach out to customers while attracting sales through different means.

Small businesses can use the help of big advertising

Several large organizations hold events that can assist small businesses through their social media marketing campaigns. People might be familiar with the big names while you can participate in their campaigns through your active social media presence. This will help you reach thousands of customers which would otherwise have cost you huge amounts of money.

 

 

This article was written by Samantha Brown from e27 and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

Subscribe for Insights

Subscribe