Why Every Small Business Needs a Professional Website: A Simple Guide to Boosting Your Online Presence
It may surprise some, but many small businesses today don’t have a website. In fact, over a quarter of all small businesses in the U.S. don’t have a website. There are several reasons for this, including the costs involved in website development and the ability to sell on social media.
While social media is a great platform to market your business and sell some of your products or services, there are no substitutes for a website. Businesses are more likely to convert a lead into a customer if they have a well-designed website.
If you’re still on the fence about using a web design service to create a website for your business, here are three compelling reasons to convince you to leap.
1. Make Your Business More Credible
The easiest way to build trust between your business and potential customers is to have a website that provides customers with all the information they need and allows them to take action, such as buying a product.
An easy-to-navigate and aesthetic website with a clear call to action (CTA) will ensure a great user experience, delighting potential customers and building your credibility in the process. On the contrary, not having a website will make people doubt your business and its legitimacy.
People are less likely to trust a business without a website, as they cannot judge the legitimacy of the business and its offerings. Not having a website also limits potential customers’ ability to take action that will result in a sale for your business.
A website validates credibility, and you should hire a professional web design company to create a website with an easy-to-navigate user interface, engaging content, clear CTAs, and any visual elements you would like your website to have.
2. Establish Your Brand
Using an experienced web design service to create a website is one of the best ways to establish your brand. Having a website will allow you to show potential customers who you are, what the business represents, and your core values.
It is a way for you to distinguish your business from competitors by highlighting your unique selling proposition (U.S.P.), which is the foundation of your brand. Optimizing your web pages with relevant keywords can also help you target a niche audience and drive ‘convertible’ traffic to your website.
3. Drive Organic Traffic
It is related to the last point we made. Having a website allows you to target not just a niche audience but all customers searching for the products or services you offer. If you optimize your website using SEO tactics, your business may show up on the first pages of the results when people search for products or services you offer on Google.
The more organic traffic you drive to your website, the more chances you have of finding quality leads that you can convert, boosting sales. A professional web designing company can help you accomplish this.
Conclusion
There are many more reasons to hire a reputable web design service to create a professional website. However, the reasons given above should convince you to hire a professional web designing company that can help you build and boost your online presence.
Connect with an Old National Small Business Banker for more insights to help your business grow.
This article was written by Adam Dave from TechSling and was legally licensed through the DiveMarketplace by Industry Dive. Please direct all licensing questions to legal@industrydive.com.
