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      1. Customer Retention vs New Customer Acquisition: How Do You Optimize Both?
        Your customer only sees one brand. For them, customer attraction and retention blur together into one ongoing journey. It’s important to keep that perspective in mind as you help customers progress through different teams—from sales to customer success and back again—and through different phases, such as onboarding, ad
      2. Peer Recognition: An Employee Engagement Secret Weapon
        Virtually everyone who has worked in a traditional workplace environment has participated in the obligatory formal annual review with their manager. Seems reasonable, right? Your manager assesses your performance annually and provides you formal feedback. Oftentimes, this process includes performance feedback, recognit
      3. How 2-3 years is the danger spot for losing employees, and how company culture impacts retention
        In the American workforce as a whole, only 5-6% of workers are currently in the 2-3 year mark at their current job – a critical period for your
      4. 4 Marketing Strategies to Help You Gear Up for the Holiday Season
        Drive sales with these trending holiday strategies for 2019. The holiday season is the one time of the year when consumers plan to spend more than they do during any other spending event annually. This season is also gearing up to be a big one with PwC’s Trendsetter Barometer finding leading economic indicators reflect
      5. 9 Keys to Solving Problems in Business Quickly and Effectively
        Problem-solving in business takes self-discipline and focus, but is a skill that must be learned. Creating a new business, or working in an existing
      6. Bringing Employees Back To Work In The Coronavirus Reopening
        Businesses that are reopening, or expanding from a skeleton crew, are finding employees sometimes hard to bring back to work. The most successful companies develop a flexible strategy for reemployment of their workers. Why won’t employees come back? A variety of reasons includes unemployment benefits, child care, healt
      7. Creating an Effective Digital Marketing Plan for Businesses
        If your company wants to successfully compete, you need to have a smart digital marketing plan. This article insights and tips on how to begin crafting your strategy
      8. How To Handle Your Small Business Finances The Right Way
        When you are running a small business, the state of your finances should always be a critical concern. It's important that you think about how much money you are spending on your business model, particularly in comparison directly with your revenue stream. If you end up in a financially dire situation with your small b
      9. The Power of Curiosity
        The engine behind one manufacturer’s successLarry Floyd started Plastic Molded Concepts (PMC)
      10. What Do Women Need From The Workplace?
        Michele Parmelee, chief people and purpose officer at Deloitte Deloitte The last couple of years have not been a particularly good time to be a woman