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      1. Customer Retention vs New Customer Acquisition: How Do You Optimize Both?
        Your customer only sees one brand. For them, customer attraction and retention blur together into one ongoing journey. It’s important to keep that perspective in mind as you help customers progress through different teams—from sales to customer success and back again—and through different phases, such as onboarding, ad
      2. How 2-3 years is the danger spot for losing employees, and how company culture impacts retention
        In the American workforce as a whole, only 5-6% of workers are currently in the 2-3 year mark at their current job – a critical period for your
      3. Peer Recognition: An Employee Engagement Secret Weapon
        Virtually everyone who has worked in a traditional workplace environment has participated in the obligatory formal annual review with their manager. Seems reasonable, right? Your manager assesses your performance annually and provides you formal feedback. Oftentimes, this process includes performance feedback, recognit
      4. Advice To Women On Bridging the Retirement Savings Gap
        Women continue to fall short in their overall retirement savings as compared to their male counterparts. There are many contributing factors to this. For one, women get paid less so there simply isn’t as much to put away. The most recent Census data confirms that on average, a full time working woman earns 20 cents per
      5. How to Calculate Customer Lifetime Value
        To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. This is because the digital transformation of business has greatly increased custo
      6. Importance of Content Marketing for Small Businesses
        The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a
      7. The way companies project growth shapes the economic outlook. Here’s how to face the slowdown.
        Editor’s note: The following is a guest article from Mark Schwartz, enterprise strategist at AWS.  For the most part, the global economy is
      8. 3 Keys To Ensuring Your Technology Scales With Your Business
        In today's fast-paced digital landscape, scaling your technology and website infrastructure in step with your business growth is a formidable challenge.
      9. 5 creative ways to innovate your business in 2020
        Employees are the core of every business, but who says you cannot use cutting-edge technologies to boost their productivity? After all, we live in the 21st century and there's no need to do everything manually with so many apps, tools, and plugins at your disposal. Numerous studies prove this point, but we will highlig
      10. How employee financial stress increases healthcare costs
        Happy employees breed happy customers. According to Gallup, organizations that excel in engaging their employees achieve earnings-per-share growth that is more than four times that of their competitors. So it’s disheartening to see our employees struggling for a lot of reasons, starting with the fear and anxiety they a