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    1. Customer Retention vs New Customer Acquisition: How Do You Optimize Both?
      Your customer only sees one brand. For them, customer attraction and retention blur together into one ongoing journey. It’s important to keep that perspective in mind as you help customers progress through different teams—from sales to customer success and back again—and through different phases, such as onboarding, ad
    2. How 2-3 years is the danger spot for losing employees, and how company culture impacts retention
      In the American workforce as a whole, only 5-6% of workers are currently in the 2-3 year mark at their current job – a critical period for your
    3. Peer Recognition: An Employee Engagement Secret Weapon
      Virtually everyone who has worked in a traditional workplace environment has participated in the obligatory formal annual review with their manager. Seems reasonable, right? Your manager assesses your performance annually and provides you formal feedback. Oftentimes, this process includes performance feedback, recognit
    4. Now is the time for employers to invest in caregiver benefits
      As the coronavirus pandemic impacts the economy, companies are searching for ways to reduce costs. While making greater investments in employee benefits may not be a high priority, now is the time for employers to invest in one specific benefit: caregiving. Caregiver responsibilities can have a significant impact on em
    5. PPP is gone, but government help for small businesses isn't
      The federal government’s Paycheck Protection Program provided small-business owners with just under $800 billion in COVID-19 relief, according to the
    6. The Snowbird's Guide to Estate Planning: Protecting Your Legacy Across State Lines
      If you're planning to own or rent property in two states after you retire, here are some things to things to consider in your estate planning.
    7. How do gross profit and gross margin differ?
      Gross profit and gross margin show the profitability of a company when comparing revenue to the costs involved in production. Both metrics are derived from a company's income statement and share similarities but show profitability in a different way. Gross Profit Gross profit refers to the money a company earns after s
    8. Inflation Is Small Business Owners' Top Concern. Will It Get Better in 2024?
      It's been a tough year to run a business, no matter your line of work.
    9. 10 Investing Tips From Peter Lynch That You Shouldn't Ignore
      Peter Lynch is a legend in the mutual fund industry. The fund he managed -- Fidelity Magellan (NASDAQMUTFUND: FMAGX) -- generated returns of approximately 29% annually from 1977 to 1990, creating fortunes for investors along the way. Yet Lynch's greatest contributions to individual investors may, in fact, be his timele
    10. 3 Ways Sustainability Will Change In 2025: Are You Ready?
      2025 will be a year of change for sustainability initiatives, but no, sustainability is not retreating – it is evolving.