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1. 5 creative ways to innovate your business in 2020
   Employees are the core of every business, but who says you cannot use cutting-edge technologies to boost their productivity? After all, we live in the 21st century and there's no need to do everything manually with so many apps, tools, and plugins at your disposal. Numerous studies prove this point, but we will highlig
2. Advice To Women On Bridging the Retirement Savings Gap
   Women continue to fall short in their overall retirement savings as compared to their male counterparts. There are many contributing factors to this. For one, women get paid less so there simply isn’t as much to put away. The most recent Census data confirms that on average, a full time working woman earns 20 cents per
3. How employee financial stress increases healthcare costs
   Happy employees breed happy customers. According to Gallup, organizations that excel in engaging their employees achieve earnings-per-share growth that is more than four times that of their competitors. So it’s disheartening to see our employees struggling for a lot of reasons, starting with the fear and anxiety they a
4. How to Calculate Customer Lifetime Value
   To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. This is because the digital transformation of business has greatly increased custo
5. Importance of Content Marketing for Small Businesses
   The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a
6. The way companies project growth shapes the economic outlook. Here’s how to face the slowdown.
   Editor’s note: The following is a guest article from Mark Schwartz, enterprise strategist at AWS.  For the most part, the global economy is
7. The Secret To Business Survival In Today’s Tough Market
   By Brenda StoltzLearn key business strategies that could mean the difference between thriving or failing during these uncertain times.gettyAs we were ringing in 2020, it’s safe to say that almost no one could have imagined the novel year that was virtually at our doorsteps. Like a monsoon, Covid-19 arrived, and with it
8. 10 Ways to Consistently Ace Customer Communication
   Over the years, we have seen an explosion of different communication channels. With this rise, the real challenge lies in choosing the right communication that suits your business. It is also important to look out for emerging trends in customer communication and start adapting to them. As businesses scale, it becomes
9. 4 Ways SEO can Lead Business Growth During the COVID-19 Pandemic
   Businesses are getting killed out there and there isn’t a lot we can do to avoid this avalanche. With the pandemic affecting the livelihood of millions, the demand-supply chain has been severely affected. That said, despite the inclement situations, there is still a way out for the companies that are looking for grow e
10. 5 Ways The New Stimulus Bill May Help Your Small Business
    If your small business has been struggling because of the Covid-19 pandemic, here are some important ways this new relief package may help.© Jeff - Adobe StockBy Gerri DetweilerThe second stimulus bill, the Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act, has been passed by Congress and signed int