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      1. 6 tips for building a strong social media community that small businesses can use to drive sales
        Social media marketing is an important part of building a customer base and generating sales, but for some small businesses, it can feel daunting to stand out in an overcrowded space. At Mastercard's first Small Business Summit, one panel of women with a variety of experience in content creation and marketing discussed
      2. COVID-19 Has Proved That All Businesses Need a Backup Plan. Here's How to Put Yours in Place
        It's estimated that more than 100,000 small businesses have permanently closed their doors in the wake of COVID-19, and many more have no doubt come close. Thankfully, there's been some relief for small businesses during the ongoing crisis and recession. Paycheck Protection Program loans, for example, have been instrum
      3. No one is immune to a financial disaster, but everyone can be smart about what comes next
        Financial planning isn't about making perfect decisions with your money. Mistakes are bound to happen. You might not have control over unexpected crises, but you do have control over your preparedness and your reaction. If you find it difficult to save, try setting up micro-goals to hold yourself accountable every day.
      4. Reverse Estate Planning? There’s Such Thing, And It’s A Good Strategy For Some Families
        Most estate planning discussions assume assets flow in only one direction, from older generations to younger generations.
      5. Selling a Business During the COVID-19 Pandemic: You Want to Sell, But Is It the Right Time?
        There is a popular saying about best laid plans often going astray. Business owners are experiencing firsthand the derailing of plans in this unprecedented and unpredictable 2020. Those with plans to market their business for sale this year are left particularly in a lurch. At a time when many industries are struggling
      6. Should You Go Back to Work as a Retiree If Your Nest Egg Isn't Cutting It?
        After leaving the workforce, you'll have to start relying on savings and Social Security to support you. Unfortunately, you may discover these income
      7. The Financial Plan: Top 5 Reasons you need a documented, living, accessible plan for your financial future
        Sure, most of us think about retirement and leverage or have leveraged a 401(k) and other investment options or high-level planning to help get us there.
      8. What To Do With Excess Funds In Your Child’s 529 Plan—A Good Problem To Have
        What do you do with "extra" funds in your child's 529 Education Savings Plan after they've finished college, or gone in a different professional direction?
      9. A Call To Duty: Small Business Can Lead On Covid-19 Vaccinations And Help Bring The Economy Back
        Brookline, MA. - February 25: Dr. Marisa Tieger, a physician at Massachusetts Eye and Ear, injects Lillian Leavitt with the Moderna COVID-19 vaccine during a vaccination clinic for Holocaust survivors and their families at Congregation Kehillath Israel on February 25, 2021 in Brookline, Massachusetts. (Staff Photo By M
      10. As Talk of a Recession Looms, Here's Why You Should Think Twice Before Laying People Off to Cut Costs
        While the initial response is to cut costs quickly, businesses that haven't done so amidst similar past crises have managed to come out stronger in