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        1. 7 Reasons Why Small Businesses Should Invest in Google Ads
          Budget is one of the biggest concerns for small businesses. They need to spend and invest every single dollar smartly, whether it is on product development, promotion or any other business expense. With this constraint, digital marketers must think twice before spending on paid strategies such as Google Ads. At the sam
        2. Data Secure Apps Offer Bank Customers Peace of Mind
          Making mobile deposits. Checking account balances. Paying bills. Consumers have embraced online banking via their mobile banking apps. Yet one in five (21%) U.
        3. How to harness emerging technology for small business success
          Whatever your small or medium-sized business , chances are you’re dependent on increasingly advanced technology or wish to use more sophisticated technology. If you aren't using one of these emerging technologies in your business yet, it's likely that your business would benefit from doing so in the near future. How ca
        4. A comprehensive guide to small business insurance: Here’s how to safeguard your company
          Starting your own business requires a significant investment of both time and money. Millions of people continue to step up to the challenge with 33
        5. Building a Solid Financial Foundation
          When you read about money matters, you may see the phrase, “getting your financial house in order.” What exactly does that mean? To some, when your
        6. 4 Steps To Turn Makeshift Digital Transformation Into Long-Term Success
          Co-authored with Nikolaus Obwegeser and Benjamin MüllerMakeshift digital home officegettyWhile many companies were reportedly undergoing some form of digital transformation before COVID-19, it seems they were not far enough along their journey to respond effectively. At the outset of the pandemic, companies scrambled t
        7. 5 Tax Strategies for Small-Business Owners
          Small-business owners are increasingly being congratulated for their contributions to the economy. They create jobs, provide much-needed services, promote diversity and put money back into their communities. Yet, those same business owners often are so busy with their day-to-day pursuits that they neglect their own fin
        8. 5 Ways To Make a Business Case for Virtual Reality in Healthcare
          There were roughly 90 first-year medical students that had gathered in the lab. The instructor was about to take them through their first dissection
        9. How Women’s Economic Power Is Reshaping The Consumer Market
          There are two parallel forces reshaping the consumer market: technology and women’s rising economic power. No doubt you’re paying close attention to technology (and rightly so), but how much time are you spending on the latter? My guess is not enough. Two of the biggest revolutions of the 20th century—women’s increased
        10. How CFOs Are Adding Value To Working Culture To Win The War For Talent
          Chief Financial Officers are emerging as critical players in the war to attract, develop, and retain talent across an organization — with the need to