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How Old National Bank unlocks the power of disability inclusion
By Corliss Garner Chief Diversity, Equity & Inclusion Officer What if your business gained access to a largely untapped talent pool of
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Four Steps To Re-Think Customer Experience In The Coronavirus Crisis
If the customer experience for your company hasn’t changed between February and April, you are unusual. In industry after industry, from consumer goods to B2B technology, the distancing, fear, and economic turbulence caused by the coronavirus are affecting the sales process, customer selection criteria, the way product
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Is Your SEO Pulling its Weight? Five Tips to Implement Today
Do your customers know how to find your small business? Given that 93% of consumers use the internet to find a local business, you want to make sure you’re using modern search engine optimization (SEO) strategies so your company pops up in the search results, leading them to your door.
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8 Ways to Get Ready for Small Business Saturday provide small business owners on how to get your business ready with marketing tips, pricing, tips, etc
Get Ready for Small Business Saturday. Small business owners get information on ways to market
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Tiny Yet Powerful Changes That Will Make Your Business Grow
Seemingly insignificant yet creative ideas can have a colossal impact on the way we live and work, and how customers interact with our businesses. Consider the autoplay function on Netflix which can keep even the strongest-willed rooted to the couch, or the Like button on Facebook, a cultural phenomenon birthed during
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Why CEOs Of SMBs Make Easy Cyber Targets
Worried that junior- and mid-level road warriors might make your company vulnerable to a cyberattack? When it comes to digital security, your weakest security link is more likely to be a company leader, according to a new study. In the C-suite, there’s often a significant gap between the real and perceived risk of cybe
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Key Considerations to Successfully Transition the Ownership of Your Business
Business ownership transitions are back on the table. After a long lull following the recession, a growing number of company owners are looking at how best to sell their business, turn it over to the next generation, or offer their employees a buyout opportunity.
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Three Tips for When Your Small Business Needs to Raise Funds
Trying to start a business or take one to the next level can be expensive. You might be increasing your staffing, starting a marketing campaign or
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Small Business Owners Ask: Am I Paying My Employees The Right Salary?
By Rieva Lesonsky Survey after survey of small business owners indicates that attracting and keeping employees is one of the biggest challenges today. And with the unemployment rate still low, that problem is not likely to go away soon. A few months ago we noted that, according to a survey from Kelton Global, commissio
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Why To Invest in Your Business’ Cybersecurity
October is Cybersecurity Awareness Month, and this year it’s more important than ever for small businesses to have powerful protocols in place to protect against fraud.